How Social Media is Changing the Way We Do Business | Austin Falter | TEDxBountiful

How big is the influencer marketing economy?
The creative economy is for anyone who understands content. Content is how people buy attention. Austin Falter is a content creator and Founder of Falter Media, a short-form video marketing agency that generated 275 million organic views last year. As a speaker, consultant, and writer he helps businesses unlock the power of vertical videos and authentic content marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx