Watch Business Trends | more direct, more flexible and more sustainable

Without exception, the watch industry also encounters a wave of transformation in facing the ruthless pandemic. Consumers are leaning towards more online shopping, which forces watch players to alter their business strategy which is highly "offline focused". While DTC (direct-to-consumer) business model will shake up the industry, for mid-market brands, it is not essentially a good idea to follow due to its scale and the degree of market penetration. Moreover, with the rise of the pre-owned watch market, the trend might be the silver lining for watch brands to expand their business.

#Digitalstrategy #Watchindustry #Rolex

THINGS YOU NEED TO KNOW |

FINE JEWELLERY TRENDS
   • Fine Jewellery Trends | more brands, ...  

LUXURY BRAND EXTENSIONS
   • How luxury brands do brand extensions...  

00:00 Intro of the episode
01:17 Status quo of watch market: premium, luxury and ultra-luxury
03:41 Trend 1: DTC business model
09:16 Trend 2: Mid-market crisis
11:45 Trend 3: Pre-owned market
14:46 Outro of the episode