Fresh Emblem creates custom birch wood art for Winnipeg's new place brand

Owner Joel Miyazawa founded Fresh Emblem six years ago, after being introduced to laser cutting. His first project was a favour for a friend, as he created a custom sports logo. He soon realized the potential of adding a scent to carved wooden car art.

Fresh Emblem is a success story formed out of North Forge Fabrication Lab. It is host to sustainable and environmentally friendly practices, creating re-scentable wooden car art using Baltic birch wood. By applying scented oil every three to five weeks, the car art can be reused for up to four months.

Joel's story of Fresh Emblem is the perfect example of innovative and authentic business practice that parallels Winnipeg’s new place brand.