Webinar: 3 fundraising strategies for Gen X

Between the large Baby Boomer and Millennial generations, Gen X can sometimes get lost in the fundraising shuffle. However, this generation makes up 20% of all dollars given — twice as much as Millennials. As Gen X gets older, accumulates more wealth, and plans their estates, nonprofit professionals in planned and major giving have a huge opportunity to engage them in their work.

Watch Patrick Schmitt, the Co-CEO of FreeWill, explore the trends and motivations shaping Gen X giving, as well as strategies for successfully fundraising from this group in 2021.